when climate data goes viral

Benjamin Von Wong explains climate equity in paper and charcoal

Benjamin Von Wong makes positive impact unforgettable

How the Canadian viral artivist combined data, art and good storytelling in a six-foot diorama – to break down the importance of climate equity

It is the combination of art and data that makes for good storytelling.

By Benjamin Von Wong

Benjamin Von Wong is a Canadian artist, photographer and viral activist who designs social impact campaigns. On a mission to help make positive impact unforgettable, he has raised over 100 million views for causes including plastics, fast fashion and electronic waste. He has a Guinness Book Record and a community of over 500,000 followers.

A couple months ago, my good friend and data scientist Eric Berlow challenged me to explain the concept of “Climate Equity” through art.

After throwing many different ideas around, we finally settled on making a diorama – a three-dimensional charcoal drawing made from 22 different pieces of paper, drawn with the help of 16-year-old illustrator Cadence Lark.

After hundreds of hours of planning, building, and filming – we came up with this short film that I think does the best job of explaining what climate equity is, why it’s important and what we’re doing wrong.

Script written with the help of Brenton Zola

Putting this together was like building your own puzzle

We started off with rough drafts on scrap paper to test out what the layout might look like and what size the entire piece should be.

All photos courtesy of Benjamin Von Wong

All elements had to be carefully scaled in Photoshop

With over 100 independent layers in Photoshop, figuring out which elements belonged on which layer was a challenge. We drew out the layers digitally on an iPad before scaling them back into photoshop so that they could be traced out on a large television.

While Cadence focused on drawing, I focused on cutting.

From there, Cadence spent hours drawing the various elements out by hand while I focused on cutting everything out… without cutting off any parts.

Within a week, the entire space was a total mess.

What had started off as a beautifully clean and pristine loft soon became engulfed by scraps of paper and pieces of charcoal.

Meanwhile, Mike, Cadence’s dad, helped us build a box for the paper.

To ensure that the paper would stand upright, we had to dig groves into the sides of the wood with enough space to add some long LED strips. The total dimension ended up being six-feet long and two-feet high.

Then, it was time to put it all together.

To make the diorama feel three-dimensional, we had to place LED lights in between every layer. Different layers had different heights, so the LED lights had to be carefully placed in the right places too.

Finally, it was time to make the short film – which meant rebuilding the art installation over and over again to build the different scenes.

Diving into the art installation with graphs, like those found in the Carbon Almanac, was what made this project particularly visually interesting. It is the combination of art and data that makes for good storytelling.

Why go through all this effort?

Well, here’s a vignette of some of the research that Eric‘s been working on that I used to make this piece. It’s super interesting, but it’s a little dry and requires a lot of words to explain. I think art helps to ease explanations like the one below, into something a little more digestible.

“In the graph below, each dot is a US-based company or organization that has received funding in the past 5 yrs and each bubble is a climate theme. The redder the category, the more they’re backed by Venture, while the greyer the category, the more they are Philanthropically funded.

Themes like Renewable Energy and Electric Vehicles receive over 78% of venture funding, while those that have a heavy focus on Equity are left to fend for themselves with philanthropic dollars. Right now, the private sector isn’t giving the billions of people on the bottom of the pyramid the opportunity to help us in the climate crisis.

For those who want to watch a video instead that explains how all this came to life, check out this video here 

I spent over three weeks in the Elysian Sanctuary bringing this project to life. Special thanks to Jess for hosting us!

And now the diorama in full…

Creative Direction: Von Wong, Illustrations: Cadence Lark, Script:  Eric Berlow + Brenton Zola, Data: Eric Berlow +  David Banks, Location: Elysian Sanctuary

What’s so good about this?

So much of the chaos being caused by climate change is preventable. Within our deeply interconnected world, disruptions in one part of the world have rolling consequences – regardless of how wealthy we are. Only offering climate solutions to the wealthiest 1% not only isn’t fair, but it also isn’t going to work. By enrolling and empowering the world’s most vulnerable to be more resilient against climate change, we can be more effective at preventing the worst from happening. The first step in bringing about change is awareness – sharing this project far and wide so that those in positions of power can start re-allocating capital more effectively.

Meet the writer

Benjamin Von Wong is a Canadian artist, activist and photographer best known for his environmental art installations and hyper-realist art style. He is a global inspirational speaker and an advocate against Ocean Plastics and also notable for creating several viral campaigns. In 2021, he created the #TurnOffThePlasticTap project to bring awareness to the volume of plastics being dumped into our oceans. He speaks to the evolving art of captivating attention for climate initiatives in today’s clickbait world – and uses storytelling to compel followers to act rather than spectate and not merely be entertained by his stunning campaigns.


Sign up for

A World of Good

Subscribe to our free fortnightly newsletter for a kaleidoscopic look at culture, nature and positive impact